The below data represent the advertising expenditure and sales of Liu Liu Ltd from year 2010 to 2019. Table: Advertising Expenditure vs. Sales from 2010 to 2019   Year Advert. Expenditure   Sales Growth rate of Ad. Expenditure Growth rate of Sales   (x, £000) (y, £000)

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The below data represent the advertising expenditure and sales of Liu Liu Ltd from

year 2010 to 2019.

Table: Advertising Expenditure vs. Sales from 2010 to 2019

 

Year

Advert.

Expenditure

 

Sales

Growth rate of Ad.

Expenditure

Growth rate of Sales

 

(x, £000)

(y, £000)

 

 

2010

19

84

 

 

2011

22

108

18%

29%

2012

32

82

46%

-24%

2013

42

86

32%

6%

2014

47

84

11%

-3%

2015

46

94

-2%

11%

2016

58

103

27%

10%

2017

63

115

8%

12%

2018

70

106

11%

-8%

2019

80

142

15%

34%

Total

479

1004

 

 

 

a. What is the statistical relationship shown in the table and list out 3 characteristics of

this relationship?

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