The below data represent the advertising expenditure and sales of Little Liu Ltd from year 2008 to 2017.   Table: Advertising Expenditure vs. Sales from 2008 to 2017   Year Advert. Expenditure Sales   (x, £000) (y, £000) 2008 8 30 2009 12 40 2010 11 29 2011 5 29 2012 14 43 2013 3 17 2014 6 20 2015 8 30 2016 4 22 2017 9 40 Total 80 300 a). What is the statistical relationship shown in the Figure and list out 3 characteristics of this relationship? b). Work out the values of parameters of the relationship shown in the Figure (i.e. work out the equation of the relationship). c). Explain the relationship and make a recommendation to Little Liu Ltd based on the information given.   Figure: Scatter Diagram of Advertising Expenditure and Sales with Trend line - in attachment

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Make calculations in excel and explain why did you choose this formula. Put explanations (answers) for each question. Thank you in advance. 

 

The below data represent the advertising expenditure and sales of Little Liu Ltd from year 2008 to 2017.

 

Table: Advertising Expenditure vs. Sales from 2008 to 2017

 

Year

Advert. Expenditure

Sales

 

(x, £000)

(y, £000)

2008

8

30

2009

12

40

2010

11

29

2011

5

29

2012

14

43

2013

3

17

2014

6

20

2015

8

30

2016

4

22

2017

9

40

Total

80

300

a). What is the statistical relationship shown in the Figure and list out 3 characteristics of this relationship?

b). Work out the values of parameters of the relationship shown in the Figure (i.e. work out the equation of the relationship).

c). Explain the relationship and make a recommendation to Little Liu Ltd based on the information given.

 

Figure: Scatter Diagram of Advertising Expenditure and Sales with Trend line - in attachment 

50
45
43
40
40
40
35
30
29
30
29
25
22
20
20
17
15
10
4
6.
8.
10
12
14
16
Advertising Expenditure £000
Sales £000
Transcribed Image Text:50 45 43 40 40 40 35 30 29 30 29 25 22 20 20 17 15 10 4 6. 8. 10 12 14 16 Advertising Expenditure £000 Sales £000
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