The application of financial theory to new venturing has uniquely defining characteristics that differentiates it from classical corporate finance. What makes this statement true? What are the defining characteristics?

Business Its Legal Ethical & Global Environment
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ISBN:9781305224414
Author:JENNINGS
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Chapter14: Product Advertising And Liability
Section14.2: Advertising As A Contract Basis For Product Liability
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The application of financial theory to new venturing has uniquely defining characteristics that differentiates it from classical corporate finance. What makes this statement true? What are the defining characteristics?

 

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