The AIDA model would suggest that before marketers can work to generate interest among consumers in their firm or their firm's products, they first need to Munple Choice determine the level of desire needed to sustori action O promoto sufficenty to gan globel attention n atenton thvough brand owarenen offer dscounts to increase purchase intontions tak stepsto encourage medate purcune
The AIDA model would suggest that before marketers can work to generate interest among consumers in their firm or their firm's products, they first need to Munple Choice determine the level of desire needed to sustori action O promoto sufficenty to gan globel attention n atenton thvough brand owarenen offer dscounts to increase purchase intontions tak stepsto encourage medate purcune
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter3: Demand Analysis
Section: Chapter Questions
Problem 9E
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