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The advertising alternatives for a company include television, radio, and newspaper advertisements. The costs and estimates for audience coverage are given in table below: Television Newspaper Radio Cost per advertisement $ 2,000 $ 600 $ 300 Audience per advertisement 100,000 40,000 18,000

The advertising alternatives for a company include television, radio, and newspaper advertisements. The costs and estimates for audience coverage are given in table below: Television Newspaper Radio Cost per advertisement $ 2,000 $ 600 $ 300 Audience per advertisement 100,000 40,000 18,000

Advanced Engineering Mathematics
Advanced Engineering Mathematics
10th Edition
ISBN:9780470458365
Author:Erwin Kreyszig
Publisher:Erwin Kreyszig
Chapter2: Second-order Linear Odes
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The advertising alternatives for a company include television, radio, and newspaper advertisements. The costs and estimates for audience coverage are given in table below: Television Newspaper Radio Cost per advertisement $ 2,000 $ 600 $ 300 Audience per advertisement 100,000 40,000 18,000 The local newspaper limits the number of weekly advertisements from a single company to ten. Moreover, to balance the advertising among the three types of media, no more than half of the total number of advertisements should occur on the radio, and at least 10% should occur on television. The weekly advertising budget is $18,200. How many advertisements should be run in each of the three types of media to maximize the total audience?
Transcribed Image Text:The advertising alternatives for a company include television, radio, and newspaper advertisements. The costs and estimates for audience coverage are given in table below: Television Newspaper Radio Cost per advertisement $ 2,000 $ 600 $ 300 Audience per advertisement 100,000 40,000 18,000 The local newspaper limits the number of weekly advertisements from a single company to ten. Moreover, to balance the advertising among the three types of media, no more than half of the total number of advertisements should occur on the radio, and at least 10% should occur on television. The weekly advertising budget is $18,200. How many advertisements should be run in each of the three types of media to maximize the total audience?
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