The advertising alternatives for a company include television, radio, and newspaper advertisements. The costs and estimates for audience coverage are given in table below: Television Newspaper Radio Cost per advertisement $ 2,000 $ 600 $ 300 Audience per advertisement 100,000 40,000 18,000
The advertising alternatives for a company include television, radio, and newspaper advertisements. The costs and estimates for audience coverage are given in table below: Television Newspaper Radio Cost per advertisement $ 2,000 $ 600 $ 300 Audience per advertisement 100,000 40,000 18,000
Advanced Engineering Mathematics
10th Edition
ISBN:9780470458365
Author:Erwin Kreyszig
Publisher:Erwin Kreyszig
Chapter2: Second-order Linear Odes
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
Transcribed Image Text:The advertising alternatives for a company include television, radio, and newspaper
advertisements. The costs and estimates for audience coverage are given in table below:
Television
Newspaper
Radio
Cost per advertisement
$ 2,000
$ 600
$ 300
Audience per advertisement
100,000
40,000
18,000
The local newspaper limits the number of weekly advertisements from a single company
to ten. Moreover, to balance the advertising among the three types of media, no more
than half of the total number of advertisements should occur on the radio, and at least
10% should occur on television. The weekly advertising budget is $18,200. How many
advertisements should be run in each of the three types of media to maximize the total
audience?
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