that your firm markets. The campaign generates 28 million impressions, with a click rate of 0.038% and a conversion rate of 1.74%. The margin of each unit of product sold is $383, and consumers typically buy only one unit of the product at a time. The website sells impressions at a cost of $2 per thousand impressions (CPM). What is the return on investment for your firm? Group of answer choices 14.8% 26.6% 79.0% 127% 149.2%

that your firm markets. The campaign generates 28 million impressions, with a click rate of 0.038% and a conversion rate of 1.74%. The margin of each unit of product sold is $383, and consumers typically buy only one unit of the product at a time. The website sells impressions at a cost of $2 per thousand impressions (CPM). What is the return on investment for your firm? Group of answer choices 14.8% 26.6% 79.0% 127% 149.2%

Micro Economics For Today

10th Edition

ISBN:9781337613064

Author:Tucker, Irvin B.

Publisher:Tucker, Irvin B.

Chapter7: Proudction Costs

Section: Chapter Questions

Problem 8SQP

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