tent for No Smak. A potential new drug, NoSmak, cures lip smacking with one dose, but research and development ould cost $70 million. The monopoly profit (earned while a single firm produces the product) will be $10 million per yea ter a patent expires, the original developer of the drug will have sufficient brand loyalty to earn $1 million per year for other 10 years. What is the shortest patent length required to induce a firm to develop the drug?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter11: Price And Output Determination: Monopoly And Dominant Firms
Section: Chapter Questions
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Patent for No Smak. A potential new drug, NoSmak, cures lip smacking with one dose, but research and development
would cost $70 million. The monopoly profit (earned while a single firm produces the product) will be $10 million per year.
After a patent expires, the original developer of the drug will have sufficient brand loyalty to earn $1 million per year for
another 10 years. What is the shortest patent length required to induce a firm to develop the drug?
Transcribed Image Text:Patent for No Smak. A potential new drug, NoSmak, cures lip smacking with one dose, but research and development would cost $70 million. The monopoly profit (earned while a single firm produces the product) will be $10 million per year. After a patent expires, the original developer of the drug will have sufficient brand loyalty to earn $1 million per year for another 10 years. What is the shortest patent length required to induce a firm to develop the drug?
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