Television: Investment of $6,250 would increase profits by $5,300 in the 1st year and $3,700 in the 2nd year. Newspaper: Investment of $1,250 today would increase profits by $2,000 in the 1st year and $700 in the 2nd year. The cost of capital is 18.00%. a. By calculating the Net Present Value (NPV) of each investment, determine which option is better? Television Newspaper b. By how much is the profit of the better investment greater than the other investment? Round to the nearest cent

Algebra and Trigonometry (6th Edition)
6th Edition
ISBN:9780134463216
Author:Robert F. Blitzer
Publisher:Robert F. Blitzer
ChapterP: Prerequisites: Fundamental Concepts Of Algebra
Section: Chapter Questions
Problem 1MCCP: In Exercises 1-25, simplify the given expression or perform the indicated operation (and simplify,...
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Question 5 of 9
Sean's hair salon is considering buying airtime for a television commercial to spread the word about their services
and get clients during non-peak hours. Alternatively, they could invest in a cheaper newspaper ad campaign. They
forecasted the following cash flows for the two options:
Television: Investment of $6,250 would increase profits by $5,300 in the 1st year and $3,700 in the 2nd year.
Newspaper: Investment of $1,250 today would increase profits by $2,000 in the 1st year and $700 in the 2nd year.
The cost of capital is 18.00%.
a. By calculating the Net Present Value (NPV) of each investment, determine which option is better?
Television
Newspaper
b. By how much is the profit of the better investment greater than the other investment?
Round to the nearest cent
Transcribed Image Text:Question 5 of 9 Sean's hair salon is considering buying airtime for a television commercial to spread the word about their services and get clients during non-peak hours. Alternatively, they could invest in a cheaper newspaper ad campaign. They forecasted the following cash flows for the two options: Television: Investment of $6,250 would increase profits by $5,300 in the 1st year and $3,700 in the 2nd year. Newspaper: Investment of $1,250 today would increase profits by $2,000 in the 1st year and $700 in the 2nd year. The cost of capital is 18.00%. a. By calculating the Net Present Value (NPV) of each investment, determine which option is better? Television Newspaper b. By how much is the profit of the better investment greater than the other investment? Round to the nearest cent
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