Television Advertising   As Sales Manager for Montevideo Productions, Inc., you are planning to review the prices you charge clients for television advertisement development. You currently charge each client an hourly development fee of $2,800. With this pricing structure, the demand, measured by the number of contracts Montevideo signs per month, is 12 contracts. This is down 3 contracts from the figure last year, when your company charged only $2,500. (a) Construct a linear demand equation giving the number of contracts q as a function of the hourly fee p Montevideo charges for development. q(p) =          (b) On average, Montevideo bills for 20 hours of production time on each contract. Give a formula for the total revenue obtained by charging $p per hour. R(p) =        (c) The costs to Montevideo Productions are estimated as follows. Fixed costs: $100,000 per month Variable costs: $50,000 per contract Express Montevideo Productions' monthly cost as a function of the number q of contracts. C(q) =         Express Montevideo Productions' monthly cost as a function of the hourly production charge p. C(p) =

Calculus: Early Transcendentals
8th Edition
ISBN:9781285741550
Author:James Stewart
Publisher:James Stewart
Chapter1: Functions And Models
Section: Chapter Questions
Problem 1RCC: (a) What is a function? What are its domain and range? (b) What is the graph of a function? (c) How...
icon
Related questions
Question
Television Advertising   As Sales Manager for Montevideo Productions, Inc., you are planning to review the prices you charge clients for television advertisement development. You currently charge each client an hourly development fee of $2,800. With this pricing structure, the demand, measured by the number of contracts Montevideo signs per month, is 12 contracts. This is down 3 contracts from the figure last year, when your company charged only $2,500.
(a)
Construct a linear demand equation giving the number of contracts q as a function of the hourly fee p Montevideo charges for development.
q(p) = 
 
 
 
 
(b)
On average, Montevideo bills for 20 hours of production time on each contract. Give a formula for the total revenue obtained by charging $p per hour.
R(p) = 
 
 
 
(c)
The costs to Montevideo Productions are estimated as follows.
Fixed costs: $100,000 per month
Variable costs: $50,000 per contract
Express Montevideo Productions' monthly cost as a function of the number q of contracts.
C(q) = 
 
 
 
 Express Montevideo Productions' monthly cost as a function of the hourly production charge p.
C(p) = 
 
 
 
(d)
Express Montevideo Productions' monthly profit as a function of the hourly development fee p.
P(p) = 
 
 
 
Find the price it should charge to maximize the profit (in dollars per hour).
p = $  per hour
Expert Solution
Step 1

Since the question has multiple subparts, we will answer only the first three subparts (a,b,c). If you want the remaining subpart to be answered, then please resubmit the question and mention the subpart you want us to answer in your message.

a)

From the given information, it is clear that if the pricing is $2,800 the demand is 12 per month. And if the company charged only $2,500, the demand is 15 per month.

Let the linear demand equation that gives the number of contracts q as a function of the hourly fee p Montevideo charges for development be qp=mp+b.

Then the graph of qp=mp+b passes through 2800,12 and 2500,15.

 
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 5 steps

Blurred answer
Knowledge Booster
Linear Equations
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, calculus and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Calculus: Early Transcendentals
Calculus: Early Transcendentals
Calculus
ISBN:
9781285741550
Author:
James Stewart
Publisher:
Cengage Learning
Thomas' Calculus (14th Edition)
Thomas' Calculus (14th Edition)
Calculus
ISBN:
9780134438986
Author:
Joel R. Hass, Christopher E. Heil, Maurice D. Weir
Publisher:
PEARSON
Calculus: Early Transcendentals (3rd Edition)
Calculus: Early Transcendentals (3rd Edition)
Calculus
ISBN:
9780134763644
Author:
William L. Briggs, Lyle Cochran, Bernard Gillett, Eric Schulz
Publisher:
PEARSON
Calculus: Early Transcendentals
Calculus: Early Transcendentals
Calculus
ISBN:
9781319050740
Author:
Jon Rogawski, Colin Adams, Robert Franzosa
Publisher:
W. H. Freeman
Precalculus
Precalculus
Calculus
ISBN:
9780135189405
Author:
Michael Sullivan
Publisher:
PEARSON
Calculus: Early Transcendental Functions
Calculus: Early Transcendental Functions
Calculus
ISBN:
9781337552516
Author:
Ron Larson, Bruce H. Edwards
Publisher:
Cengage Learning