Taking advantage of consumer weaknesses is what the Impulse Shopping Network does best. On-air hosts peddle each product during a predetermined period of time. During each segment (10minutes maximum), viewers are enticed to whip out their credit card and order the product shownbefore the time runs out. These marketers are so convincing that even the savviest consumer can’tavoid temptation. Moore Zales, Director of Marketing at Impulse Shopping Network needs to dosome product planning for tomorrow evening’s line-up. She needs to decide how to split the groupof products being offered between an hour of peak and two hours of off-peak airtime in order tomaximize the profits generated for the three-hour line-up. The following is a list of available items,their wholesale cost, retail price, stock-on-hand, and data on the quantity sold per minute in theprevious week during both peak and off-peak times. Use excel solver please!

A large retailer is going to run an experiment at one of its stores to see how cost effective it will be to imbed merchandise with small radio frequency identification (RFID) chips. Shoppers will select items from the store and walk out without stopping to pay at a checkout lane. The RFID chips will record what items are taken and will automatically deduct their price from shoppers’ bank accounts. The retailer expects to save the cost of staffing 12 checkout lanes, which amounts to $100,000 per year. How much can the retailer afford to spend on its RFID investment if the system has a life of 10 years and no residual value? The retailer’s interest rate is 15% per year.

Some grocery stores are experimenting with a new technology that allows customers toscan items as they shop. Once the customer is done, he or she completes the transaction onlineand never has to stand in the checkout line. On March 11, 2012The Boston Globereported thatModiv Media’s scan-it-yourself technology [is installed] in about 350 Stop & Shopand Giant stores in the United States. Many consumers have embraced the system;Stop & Shop spokeswoman Suzi Robinson said the service handles about one milliontransactions per month. Estimate the number of customers per day per store who use this self-scanning technology"

What is a good response to... For this week’s discussion I chose to research and answer question number two.  Explain why denial of service attacks are such a danger to online retailers? Denial of Service (DoS) attacks are particularly dangerous for online retailers due to their immediate and serious impact on business operations.  In the case of Soap Shop, the three-day vendor website shutdown demonstrates how vulnerable e-tailers are to such disruptions.  A DoS attack can incapacitate key operational components, like Soap Shop’s auction-based vendor system, which directly affects their ability to procure products.  For a company utilizing a Just-In-Time (JIT) system, where inventory levels are kept minimal to reduce storage costs and increase efficiency, even a short disruption in supply chains can cause significant operational challenges (Jenkins, 2023).  Soap Shop’s inability to fill customer orders due to the DoS attack highlights this vulnerability. The financial repercussions of…