TABLE 13.7 FACTORS FOR NEWLYWEDS Factor Score for Each Location Location Factor Factor Weight A C 1. Rent 25 3 1 2. Quality of life 20 4 3. Schools 3 1 4. Proximity to work 10 3 4 3 5. Proximity to recreation 15 4 4 6. Neighborhood security 15 2 4 4 4 7. Utilitites 10 2 4 Total 100 LO 2. 5, 3. 2.
Wagner Remodelers Inc. is looking for a new city in which
to relocate their home remodeling business. The company
employs highly skilled craftspeople who rehabilitate old
housing. Most of their current craftspeople will relocate with
the company; however, additional works at the new location
will be hired. The most important location factors for the
company were weighted and three target cities were scored
against these factors a. Which location is indicated by the preference matrix?
b. Would the best location change if the company decided
not to relocate any of its current craftspeople but instead
hire only from the population at their new location?
Assume that factors 8 and 9 are now given no weight and
factor 5 is twice as important.
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