Suppose you are thinking of purchasing the Luna Co.’s common stock today. If you expect Luna to pay $2.5, $2.625, $2.73, and $2.81 dividends at the end of year one, two, three, and four respectively and you believe that you can sell the stock for $40.97 at the end of year four.  If you required return on this investment is 9%, how much will you be willing to pay for the stock today?

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Suppose you are thinking of purchasing the Luna Co.’s common stock today. If you expect Luna to pay $2.5, $2.625, $2.73, and $2.81 dividends at the end of year one, two, three, and four respectively and you believe that you can sell the stock for $40.97 at the end of year four.  If you required return on this investment is 9%, how much will you be willing to pay for the stock today?

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Step 1: Conceptual introduction

Fair value, also known as intrinsic value, is an estimated worth of an asset, investment, or business based on various financial and qualitative factors. In the context of stocks, fair value refers to the calculated value of a company's stock based on its fundamentals and future potential.


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