Suppose that there are only three types of fruit sold in the United States. Annual sales are 1,200,000 tons of blueberries, 5,400,000 tons of strawberries, and 12,000,000 tons of bananas. Suppose that of those total amounts, the Sunny Valley Fruit Company sells 1,100,000 tons of blueberries, 900,000 tons of strawberries, and 9,200,000 tons of bananas. Instructions: Round your answers to two decimal places. a. What is Sunny Valley's market share if the relevant market is blueberries? percent If a court applies the "90-60-30 rule" when considering just the blueberry market, would it rule that Sunny Valley is a monopoly? (Click to select) lovant market is all tynes of berries?

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
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**Title: Market Share Analysis of Sunny Valley Fruit Company**

**Instructions:** Round your answers to two decimal places.

**Scenario:**
Suppose that there are only three types of fruit sold in the United States. Annual sales are:
- 1,200,000 tons of blueberries
- 5,400,000 tons of strawberries
- 12,000,000 tons of bananas

Of these total amounts, the Sunny Valley Fruit Company sells:
- 1,100,000 tons of blueberries
- 900,000 tons of strawberries
- 9,200,000 tons of bananas

**Questions:**

a. What is Sunny Valley’s market share if the relevant market is blueberries?

   [_____] percent

*Consider if a court applies the "90-60-30 rule" when considering just the blueberry market. Would it rule that Sunny Valley is a monopoly?*

(Select an option)

b. What is Sunny Valley’s market share if the relevant market is all types of berries?

   [_____] percent

*Would the court rule Sunny Valley to be a monopolist in that market?*

**Analysis:**

- **Option A:** Determine Sunny Valley's market share in the blueberry market.
- **Option B:** Calculate Sunny Valley's market share in the combined market of all berries.

This exercise involves calculating the market share as a percentage by dividing Sunny Valley's sales by the total market sales for each scenario.
Transcribed Image Text:**Title: Market Share Analysis of Sunny Valley Fruit Company** **Instructions:** Round your answers to two decimal places. **Scenario:** Suppose that there are only three types of fruit sold in the United States. Annual sales are: - 1,200,000 tons of blueberries - 5,400,000 tons of strawberries - 12,000,000 tons of bananas Of these total amounts, the Sunny Valley Fruit Company sells: - 1,100,000 tons of blueberries - 900,000 tons of strawberries - 9,200,000 tons of bananas **Questions:** a. What is Sunny Valley’s market share if the relevant market is blueberries? [_____] percent *Consider if a court applies the "90-60-30 rule" when considering just the blueberry market. Would it rule that Sunny Valley is a monopoly?* (Select an option) b. What is Sunny Valley’s market share if the relevant market is all types of berries? [_____] percent *Would the court rule Sunny Valley to be a monopolist in that market?* **Analysis:** - **Option A:** Determine Sunny Valley's market share in the blueberry market. - **Option B:** Calculate Sunny Valley's market share in the combined market of all berries. This exercise involves calculating the market share as a percentage by dividing Sunny Valley's sales by the total market sales for each scenario.
### Market Analysis of Sunny Valley

**a. Blueberry Market Monopoly Analysis**

- **Question:** If a court applies the "90-60-30 rule" when considering just the blueberry market, would it rule that Sunny Valley is a monopoly?
   - **Response:** [Dropdown Selection]

**b. Market Share in Berry Market**

- **Question:** What is Sunny Valley's market share if the relevant market is all types of berries?
   - **Response:** [Text Box for Percentage] percent

- **Follow-up:** Would the court rule Sunny Valley to be a monopolist in that market?
   - **Response:** [Dropdown Selection]

**c. Market Share in Fruit Market**

- **Question:** What if the relevant market is all types of fruit? What is Sunny Valley's market share?
   - **Response:** [Text Box for Percentage] percent

- **Follow-up:** Would the court consider Sunny Valley to be a monopolist?
   - **Response:** [Dropdown Selection]
Transcribed Image Text:### Market Analysis of Sunny Valley **a. Blueberry Market Monopoly Analysis** - **Question:** If a court applies the "90-60-30 rule" when considering just the blueberry market, would it rule that Sunny Valley is a monopoly? - **Response:** [Dropdown Selection] **b. Market Share in Berry Market** - **Question:** What is Sunny Valley's market share if the relevant market is all types of berries? - **Response:** [Text Box for Percentage] percent - **Follow-up:** Would the court rule Sunny Valley to be a monopolist in that market? - **Response:** [Dropdown Selection] **c. Market Share in Fruit Market** - **Question:** What if the relevant market is all types of fruit? What is Sunny Valley's market share? - **Response:** [Text Box for Percentage] percent - **Follow-up:** Would the court consider Sunny Valley to be a monopolist? - **Response:** [Dropdown Selection]
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