Suppose that the market for sports watches is a competitive market. The following graph shows the daily cost curves of a firm operating in this market. PRICE (Dolars per w 100 0 @ ATC Price (Dollars per watch) QUANTITY (Thousands of watches) For each price in the following table, calculate the firm's optimal quantity of units to produce, and determine the profit or loss if it produces at that quantity, using the data from the previous graph to identify its total variable cost. Assume that if the firm is indifferent between producing and shutting down, it will produce. (Hint: You can select the purple points [diamond symbols] on the previous graph to see precise information on average variable cost.) Quantity (Watches) Total Revenue (Dollars) Fixed Cost Variable Cost (Dollars) Profit (Dollars)

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Chapter1: Making Economics Decisions
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5. Profit maximization and shutting down in the short run
Suppose that the market for sports watches is a competitive market. The following graph
shows the daily cost curves of a firm operating in this market.
V
ATC
AVC
PRICE (Dolars per watch)
100
5
MO
0
0 10 20 30 40 50 60 70 80 90 100
QUANTITY(Thousands of watches)
For each price in the following table, calculate the firm's optimal quantity of units to
produce, and determine the profit or loss if it produces at that quantity, using the data
from the previous graph to identify its total variable cost. Assume that if the firm is
indifferent between producing and shutting down, it will produce. (Hint: You can select
the purple points [diamond symbols] on the previous graph to see precise information on
average variable cost.)
Price
Quantity
(Dollars per watch) (Watches)
25.00
40.00
65.00
Total Revenue Fixed Cost Variable Cost
(Dollars)
(Dollars)
(Dollars)
520,000
$20,000
520,000
(Dollars)
If the firm shuts down, it must incur its fixed costs (FC) in the short run. In this case, the
firm's fixed cost is $520,000 per day. In other words, if it shuts down, the firm would
suffer losses of $520,000 per day until its fixed costs end (such as the expiration of a
building lease).
This firm's shutdown price-that is, the price below which it is optimal for the firm to
shut down-is
per watch.
Transcribed Image Text:Attempts: Average: 12 5. Profit maximization and shutting down in the short run Suppose that the market for sports watches is a competitive market. The following graph shows the daily cost curves of a firm operating in this market. V ATC AVC PRICE (Dolars per watch) 100 5 MO 0 0 10 20 30 40 50 60 70 80 90 100 QUANTITY(Thousands of watches) For each price in the following table, calculate the firm's optimal quantity of units to produce, and determine the profit or loss if it produces at that quantity, using the data from the previous graph to identify its total variable cost. Assume that if the firm is indifferent between producing and shutting down, it will produce. (Hint: You can select the purple points [diamond symbols] on the previous graph to see precise information on average variable cost.) Price Quantity (Dollars per watch) (Watches) 25.00 40.00 65.00 Total Revenue Fixed Cost Variable Cost (Dollars) (Dollars) (Dollars) 520,000 $20,000 520,000 (Dollars) If the firm shuts down, it must incur its fixed costs (FC) in the short run. In this case, the firm's fixed cost is $520,000 per day. In other words, if it shuts down, the firm would suffer losses of $520,000 per day until its fixed costs end (such as the expiration of a building lease). This firm's shutdown price-that is, the price below which it is optimal for the firm to shut down-is per watch.
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