### Pricing Strategy and Elasticity of Demand in the Greeting Cards Market#### Setting Prices Using the Lerner IndexSuppose that econometricians at Hallmark Cards determine that the price elasticity of demand for greeting cards is -2. **a. Determining Optimal Pricing for Hallmark Cards**If Hallmark’s marginal cost of producing cards is constant and equal to $1.00, we can use the Lerner index to determine what price Hallmark should charge to maximize profit.**Lerner Index Formula:**\[ \text{Lerner Index} = \frac{P - MC}{P} = \frac{1}{|E|} \]Where:- $ P $ is the price- $ MC $ is the marginal cost- $ E $ is the price elasticity of demandGiven:- $ E = -2 $ (Price Elasticity of Demand)- $ MC = \$1.00 $We rearrange the formula to solve for $ P $:\[ \frac{P - 1.00}{P} = \frac{1}{2} \]Solving for $ P $:\[ P - 1.00 = \frac{P}{2} \]\[ 2(P - 1.00) = P \]\[ 2P - 2.00 = P \]\[ 2P - P = 2.00 \]\[ P = 2.00 \]Therefore, Hallmark should charge a price of $2.00 per greeting card to maximize profit.#### Estimating Price Elasticity for American Greetings**b. Estimating Price Elasticity for American Greetings**Hallmark hires you to estimate the price elasticity of demand faced by its archival, American Greetings. Hallmark estimates that American’s marginal cost of producing a greeting card is $1.22. You note that American’s cards sell for an average of $3.25. Assuming that American Greetings is maximizing profit, calculate their price elasticity of demand.Using the Lerner Index formula:\[ \text{Lerner Index} = \frac{P - MC}{P} = \frac{1}{|E|} \]Given:- $ MC = \$1.22 $- $ P = \$3.25 $\[ \frac{3.25 - 1.22}{3.25} = \frac{1

Price elasticity of demand shows how much the quantity demanded of a good responded to the change in…

Suppose that econometricians at Hallmark Cards determine that the price elasticity of demand for greeting cards is -2. a. If Hallmark's marginal cost of producing cards is constant and equal to $1.00, use the Lerner index to determine what price Hallmark should charge to maximize profit. b. Hallmark hires you to estimate the price elasticity of demand faced by its archrival, American Greetings. Hallmark estimates that American's marginal cost of producing a greeting card is $1.22. You note that American's cards sell for an average of $3.25. Assuming that American Greetings is maximizing profit, calculate their price elasticity of demand.

Suppose that econometricians at Hallmark Cards determine that the price elasticity of demand for greeting cards is -2. a. If Hallmark's marginal cost of producing cards is constant and equal to $1.00, use the Lerner index to determine what price Hallmark should charge to maximize profit. b. Hallmark hires you to estimate the price elasticity of demand faced by its archrival, American Greetings. Hallmark estimates that American's marginal cost of producing a greeting card is $1.22. You note that American's cards sell for an average of $3.25. Assuming that American Greetings is maximizing profit, calculate their price elasticity of demand.

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

See similar textbooks

Similar questions

Ecotripper Enterprises is the sole producer of Sunblast solar-powered skateboards, “The green alternative”. Market demand for Sunblasts is given by the formula: P=120-0.5Q, where p is in $ per skateboard and Q in skateboards per week. Total costs, in $ per week, are given by: TC=100+20Q, and marginal cost (MC) equal 20. a.) Derive the marginal revenue function and calculate the profit-maximizing price, quantity sold and the profit. b.) If the government imposes a price ceiling of $ 65 per skateboard, what is the effect on the equilibrium and the values derived in a.)? c.) If the government wanted Ecotripper to produce the socially efficient quantity of skateboards, what price ceiling could it set in the short run? What would the result be in the long run? d.) If the government decided to set the price ceiling so that consumer surplus was maximized subject to Ecotripper earning zero profits, what would be the level of the price ceiling, the quantity sold and the consumer surplus?
A shoe store in a monopolistically competitive market has a demand curve for their shoes given by P = 81-0.5Q. The variable costs of producing a shoe are given by the equation VC = Q2 + 3Q and so the marginal costs are MC = 20 +3. a) What is the shoe store's profit - maximizing output and price? If the shoe store is in a long-run equilibrium, what must its fixed costs be?
Suppose 4Sisters is a patented vaccine. Her producer is facing a linear demand function for 4Sisters. She manufactures at a constant marginal cost of $20. Reports indicate that she produces 12,000 units of vaccine. She charges a unit price of $400. She is making a positive economic profit of $1,500,000. Draw a well-labelled diagram to indicate the output decision, pricing decision, economic profit, and the resultant deadweight loss in the market for 4Sisters. Indicate key figures with reference to the above given information.
Problem 3 A furniture maker builds and sells wooden benches. The demand function for the benches is given by the function p = 1600 -x where p is the price per bench and x is the number of benches sold. The furniture maker also knows that the fixed costs for the business are $20,000 and each bench costs $75 to make. Part a) Create a function that represents revenue as a function of the number of benches produced and create a function that represents the cost as a function of the number of benches produced. Make sure to label your input and output variables. Part b) How many benches should be produced and sold in order to maximize revenue? What price should the furniture maker sell them? (Make sure to show your work) Part c) How many benches should be produced and sold in order to maximize profit? What is the maximum profit? (Make sure to show your work)
asap please
7
Use the orange points (square symbol) to plot the initial short-run industry supply curve when there are 10 firms in the market. (Hint: You can disregard the portion of the supply curve that corresponds to prices where there is no output since this is the industry supply curve.) Next, use the purple points (diamond symbol) to plot the short-run industry supply curve when there are 15 firms. Finally, use the green points (triangle symbol) to plot the short-run industry supply curve when there are 20 firms. PRICE (Dollars per pound) 100 90 80 70 80 50 40 30 20 10 0 0 125 250 375 500 825 750 875 1000 1125 1250 QUANTITY (Thousands of pounds) Demand Because you know that competitive firms earn Supply (10 firms) True Supply (15 firms) If there were 10 firms in this market, the short-run equilibrium price of rhodium would be $ would . Therefore, in the long run, firms would False Supply (20 firms) per pound. From the graph, you can see that this means there will be ? per pound. At that price,…
I need this in words Not handwritten or no pic
Economics
3. Gazelle Corp, a sports shoe firm, is currently selling 800 pairs of a certain shoe per month. It is currently charging a price of £40, but this has recently been reduced from £45, because sales were only reaching 750 units per month. Its total costs are £28,000 per month, and these have risen £1500 due to the increase in sales. a) Derive the cost and demand functions for the firm, assuming these are both linear. b) Calculate the price elasticity of demand at the current price. c) Comment on the firm's existing strategy in terms of profit maximization, without doing any calculations. d) Calculate the profit-maximizing price and output. e) Calculate the amount of profit that the firm is currently foregoing.
how do you solve for profit to get optimal level for both firms and optimal selling price?
Glowglobes are produced by identical firms in a perfectly competitivemarket. Each firm's Total Cost function is TC=404+19q+q^2 and MarginalCost function is MC=19+2q. Market demand is Q=316-P. If the market price is $86, what are the revenues each firm earns?