Suppose Madison operates a handicraft pop-up retail shop that sells phone cases. Assume a perfectly competitive market structure for phone cases with a market price equal to $25 per phone case. The following graph shows Madison's total cost curve. Use the blue points (circle symbol) to plot total revenue and the green points (triangle symbol) to plot profit for phone cases for quantities zero through seven (including zero and seven) that Madison produces. TOTAL COST AND REVENUE (Dollars) 200 175 150 125 100 75 50 -25 0 1 ■ 2 ☐ 0 ☐ 4 3 5 QUANTITY (Phone cases) 0 6 Total Cost 7 8 O Total Revenue A Profit (?)

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3. Profit maximization using total cost and total revenue curves
Suppose Madison operates a handicraft pop-up retail shop that sells phone cases. Assume a perfectly competitive market structure for phone cases
with a market price equal to $25 per phone case.
The following graph shows Madison's total cost curve.
Use the blue points (circle symbol) to plot total revenue and the green points (triangle symbol) to plot profit for phone cases for quantities zero
through seven (including zero and seven) that Madison produces.
TOTAL COST AND REVENUE (Dollars)
200
175
150
125
100
75
50
0
-25
0
1
2
3
4
5
QUANTITY (Phone cases)
6
Total Cost
7
8
Total Revenue
Profit
?
Transcribed Image Text:3. Profit maximization using total cost and total revenue curves Suppose Madison operates a handicraft pop-up retail shop that sells phone cases. Assume a perfectly competitive market structure for phone cases with a market price equal to $25 per phone case. The following graph shows Madison's total cost curve. Use the blue points (circle symbol) to plot total revenue and the green points (triangle symbol) to plot profit for phone cases for quantities zero through seven (including zero and seven) that Madison produces. TOTAL COST AND REVENUE (Dollars) 200 175 150 125 100 75 50 0 -25 0 1 2 3 4 5 QUANTITY (Phone cases) 6 Total Cost 7 8 Total Revenue Profit ?
Calculate Madison's marginal revenue and marginal cost for the first seven phone cases they produce, and plot them on the following graph. Use the
blue points (circle symbol) to plot marginal revenue and the orange points (square symbol) to plot marginal cost at each quantity.
COSTS AND REVENUE (Dollars per phone case)
40
35
30
25
20
15
10
0
0
1
2
I
3
4
QUANTITY (Phone cases)
5
an amount
6
7
8
Marginal Revenue
Marginal Cost
Madison's profit is maximized when they produce a total of
produce is $
phone cases. At this quantity, the marginal cost of the final phone case they
than the price received for each phone case they sell. At this point, the marginal cost of producing one
more phone case (the first phone case beyond the profit maximizing quantity) is $
an amount
than the price received for each
phone case they sell. Therefore, Madison's profit-maximizing quantity occurs at the point of intersection between the
curves. Because Madison is a price taker, the previous condition is equivalent to
I
?
Transcribed Image Text:Calculate Madison's marginal revenue and marginal cost for the first seven phone cases they produce, and plot them on the following graph. Use the blue points (circle symbol) to plot marginal revenue and the orange points (square symbol) to plot marginal cost at each quantity. COSTS AND REVENUE (Dollars per phone case) 40 35 30 25 20 15 10 0 0 1 2 I 3 4 QUANTITY (Phone cases) 5 an amount 6 7 8 Marginal Revenue Marginal Cost Madison's profit is maximized when they produce a total of produce is $ phone cases. At this quantity, the marginal cost of the final phone case they than the price received for each phone case they sell. At this point, the marginal cost of producing one more phone case (the first phone case beyond the profit maximizing quantity) is $ an amount than the price received for each phone case they sell. Therefore, Madison's profit-maximizing quantity occurs at the point of intersection between the curves. Because Madison is a price taker, the previous condition is equivalent to I ?
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