Suppose, as manager of a chain of stores, you would like to use sales transactional data to analyze the effectiveness of your store's advertisements: In particular, you would like to study how specific factors influence the effectiveness of advertisements that announce a particular category of items on sale. The factors to study are: the region in which customers live, and the day-of-the-week, and time-of-the-day of the ads. Discuss how to design an efficient method to mine the transaction data sets and explain how multidimensional and multilevel mining methods can help you derive a good solution.

Suppose, as manager of a chain of stores, you would like to use sales transactional data to analyze the effectiveness of your store's advertisements: In particular, you would like to study how specific factors influence the effectiveness of advertisements that announce a particular category of items on sale. The factors to study are: the region in which customers live, and the day-of-the-week, and time-of-the-day of the ads. Discuss how to design an efficient method to mine the transaction data sets and explain how multidimensional and multilevel mining methods can help you derive a good solution.

Computer Networking: A Top-Down Approach (7th Edition)

7th Edition

ISBN:9780133594140

Author:James Kurose, Keith Ross

Publisher:James Kurose, Keith Ross

Chapter1: Computer Networks And The Internet

Section: Chapter Questions

Problem R1RQ: What is the difference between a host and an end system? List several different types of end...

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Question

Suppose, as manager of a chain of stores, you would like to use sales transactional data to analyze
the effectiveness of your store's advertisements: In particular, you would like to study how specific
factors influence the effectiveness of advertisements that announce a particular category of items
on sale. The factors to study are: the region in which customers live, and the day-of-the-week, and
time-of-the-day of the ads. Discuss how to design an efficient method to mine the transaction data
sets and explain how multidimensional and multilevel mining methods can help you derive a
good solution.

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