Suppose a researcher has designed a set of questions to evaluate consumer satisfaction with a product. The first question asks the respondent to rate how much they like the product. The second question asks the respondent how likely they are to recommend the product to another person. The final question asks the respondent how likely they are to buy the product again. All three questions use a 7 point scale, and the researcher plans to sum the value of all three answers to a single number for each respondent. Which of the following is TRUE? This is an example of a construct This scale has three items This scale has a single dimension All of the above are true

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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Suppose a researcher has designed a set of questions to evaluate consumer satisfaction with a
product. The first question asks the respondent to rate how much they like the product. The
second question asks the respondent how likely they are to recommend the product to another
person. The final question asks the respondent how likely they are to buy the product again. All
three questions use a 7 point scale, and the researcher plans to sum the value of all three
answers to a single number for each respondent.
Which of the following is TRUE?
This is an example of a construct
This scale has three items
This scale has a single dimension
All of the above are true
Transcribed Image Text:Suppose a researcher has designed a set of questions to evaluate consumer satisfaction with a product. The first question asks the respondent to rate how much they like the product. The second question asks the respondent how likely they are to recommend the product to another person. The final question asks the respondent how likely they are to buy the product again. All three questions use a 7 point scale, and the researcher plans to sum the value of all three answers to a single number for each respondent. Which of the following is TRUE? This is an example of a construct This scale has three items This scale has a single dimension All of the above are true
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