Suppose a researcher has designed a set of questions to evaluate consumer satisfaction with a product. The first question asks the respondent to rate how much they like the product. The second question asks the respondent how likely they are to recommend the product to another person. The final question asks the respondent how likely they are to buy the product again. All three questions use a 7 point scale, and the researcher plans to sum the value of all three answers to a single number for each respondent. Which of the following is TRUE? This is an example of a construct This scale has three items This scale has a single dimension All of the above are true
Suppose a researcher has designed a set of questions to evaluate consumer satisfaction with a product. The first question asks the respondent to rate how much they like the product. The second question asks the respondent how likely they are to recommend the product to another person. The final question asks the respondent how likely they are to buy the product again. All three questions use a 7 point scale, and the researcher plans to sum the value of all three answers to a single number for each respondent. Which of the following is TRUE? This is an example of a construct This scale has three items This scale has a single dimension All of the above are true
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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