Suppose a decision maker has a utility function u(x) x1/3.We flip a fair coin and receive $10 for heads and $0 for tails. a Using expected utility theory, determine the cer-tainty equivalent of this lottery. b Using ( p) 1.89799p 3.55995p2 2.662549p3 , use prospect theory to determine the cer-tainty equivalent of the lottery. c Intuively explain why your answer in part (b) issmaller than your answer in part (a).d What implications does this problem have for the method used in Section 13.2 to estimate a person’s util-ity function?

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Suppose a decision maker has a utility function u(x) x
1/3.
We flip a fair coin and receive $10 for heads and $0 for tails.

a Using expected utility theory, determine the cer-
tainty equivalent of this lottery.

b Using

( p) 1.89799p 3.55995p2

2.662549p3

, use prospect theory to determine the cer-
tainty equivalent of the lottery.

c Intuively explain why your answer in part (b) is
smaller than your answer in part (a).
d What implications does this problem have for the

method used in Section 13.2 to estimate a person’s util-
ity function?

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