Suppose a car dealership hires dealers to sell their cars. Dealers are allowed to negotiate the sales price of the cars within 5% and 10% markup above the manufacturer's suggested retail price (MSRP). The dealer is given a commission of 1.5% of the MSRP if the car sales. Meanwhile, if the dealer negotiates a price 5% above Supposing a car has MSRP of $33,700, the dealer who sells the car receives the MSRP, then the value of the markup to the dealership is For any given sold car, the dealer's commission highest markup because it would deter the sale (which results in the dealer getting nothing). with an increase in the markup, so the dealer has to charge the

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7. Incentive Misalignment: An Application
Suppose a car dealership hires dealers to sell their cars. Dealers are allowed to negotiate the sales price of the cars within 5% and 10% markup above
the manufacturer's suggested retail price (MSRP). The dealer is given a commission of 1.5% of the MSRP if the car sales.
Meanwhile, if the dealer negotiates a price 5% above
Supposing a car has an MSRP of $33,700, the dealer who sells the car receives
the MSRP, then the value of the markup to the dealership is
For any given sold car, the dealer's commission
highest markup because it would deter the sale (which results in the dealer getting nothing).
with an increase in the markup, so the dealer has
to charge the
Transcribed Image Text:7. Incentive Misalignment: An Application Suppose a car dealership hires dealers to sell their cars. Dealers are allowed to negotiate the sales price of the cars within 5% and 10% markup above the manufacturer's suggested retail price (MSRP). The dealer is given a commission of 1.5% of the MSRP if the car sales. Meanwhile, if the dealer negotiates a price 5% above Supposing a car has an MSRP of $33,700, the dealer who sells the car receives the MSRP, then the value of the markup to the dealership is For any given sold car, the dealer's commission highest markup because it would deter the sale (which results in the dealer getting nothing). with an increase in the markup, so the dealer has to charge the
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