Supercenters are different from grocery stores in that you need to be a member to shop at a supercenter store supercenters have a wide variety of non-food items, including household furnishings gross margins are typically higher for supercenters supercenters rely on nearby stores to generate foot traffic supercenters provide more service than grocery stores Williams and Sonoma is a speciality retailer. This means that this retailer has comparatively low gross margins is built on a franchising model has higher inventory turnover than, e.g., Target is built on a self-service model has a narrow, but deep assortment

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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Supercenters are different from grocery stores in that
you need to be a member to shop at a supercenter store
supercenters have a wide variety of non-food items, including household furnishings
gross margins are typically higher for supercenters
supercenters rely on nearby stores to generate foot traffic
supercenters provide more service than grocery stores
Williams and Sonoma is a speciality retailer. This means that this retailer
has comparatively low gross margins
is built on a franchising model
has higher inventory turnover than, e.g., Target
is built on a self-service model
has a narrow, but deep assortment
Transcribed Image Text:Supercenters are different from grocery stores in that you need to be a member to shop at a supercenter store supercenters have a wide variety of non-food items, including household furnishings gross margins are typically higher for supercenters supercenters rely on nearby stores to generate foot traffic supercenters provide more service than grocery stores Williams and Sonoma is a speciality retailer. This means that this retailer has comparatively low gross margins is built on a franchising model has higher inventory turnover than, e.g., Target is built on a self-service model has a narrow, but deep assortment
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing