Sunshine Corporation's contribution format income statement for October is shown below. $228,000 Sales (24,000 units) Variable expenses 102,000 Contribution margin 126,000 54,000 $ 72,000 Fixed expenses Net operating income Sunshine is considering a major marketing plan, increasing advertising by $40,000 and dropping the selling price by $1.30/unit. If the action results in an increase in sales of 12,000 units, what would be the new net operating income?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Sunshine Corporation's contribution format income statement for October is shown below.
$228,000
102,000
126,000
Sales (24,000 units)
Variable expenses
Contribution margin
Fixed expenses
Net operating income
54,000
$ 72,000
Sunshine is considering a major marketing plan, increasing advertising by $40,000 and dropping
the selling price by $1.30/unit. If the action results in an increase in sales of 12,000 units, what
would be the new net operating income?
Transcribed Image Text:Sunshine Corporation's contribution format income statement for October is shown below. $228,000 102,000 126,000 Sales (24,000 units) Variable expenses Contribution margin Fixed expenses Net operating income 54,000 $ 72,000 Sunshine is considering a major marketing plan, increasing advertising by $40,000 and dropping the selling price by $1.30/unit. If the action results in an increase in sales of 12,000 units, what would be the new net operating income?
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