Summarize the three major waysmarketers segmment business markets

Segmentation is done by the companies to serve and fulfill their targeted customers well. The market will be segmented and put in a group with the same type of interests, behaviors, characteristics, interest, habits and desires, etc., So the companies can concentrate on the segmented group of people. They will produce the products and services and they will make some changes which will suit them. For the business market as well as consumer market, segmentation will help in many ways.