Subject: Quantitative Research Method Q1): The study used an online structured questionnaire to collect data from Pakistani tourists. This study aimed to examine the variables that influence the consumer buying behavior of hospitality services. The output of the regression analysis is presented below. (250 words) Table: Coefficients Model Unstandardized coefficient (B) Sig. Constant 0.637 0.154 Social network sites use 0.251 0.032 Social identity -0.008 0.918 Word-of-mouth 0.371 0.014 Dependent Variable: Consumer buying behavior a) You are required to write the multiple regression equation. b) How would you interpret the above ‘Output’ of a regression analysis performed in SPSS?
Correlation
Correlation defines a relationship between two independent variables. It tells the degree to which variables move in relation to each other. When two sets of data are related to each other, there is a correlation between them.
Linear Correlation
A correlation is used to determine the relationships between numerical and categorical variables. In other words, it is an indicator of how things are connected to one another. The correlation analysis is the study of how variables are related.
Regression Analysis
Regression analysis is a statistical method in which it estimates the relationship between a dependent variable and one or more independent variable. In simple terms dependent variable is called as outcome variable and independent variable is called as predictors. Regression analysis is one of the methods to find the trends in data. The independent variable used in Regression analysis is named Predictor variable. It offers data of an associated dependent variable regarding a particular outcome.
Subject: Quantitative Research Method
Q1): The study used an online structured questionnaire to collect data from Pakistani tourists. This study aimed to examine the variables that influence the consumer buying behavior of hospitality services. The output of the
Table: Coefficients
| Model | Unstandardized coefficient (B) | Sig. |
| Constant | 0.637 | 0.154 |
| Social network sites use | 0.251 | 0.032 |
| Social identity | -0.008 | 0.918 |
| Word-of-mouth | 0.371 | 0.014 |
Dependent Variable: Consumer buying behavior
a) You are required to write the multiple regression equation.
b) How would you interpret the above ‘Output’ of a regression analysis performed in SPSS?
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