Stores, a division of National Clothing, is a chain of women’s apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stores. Data collected for a sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file PelicanStores. Table 3.13 shows a portion of the data set. The Proprietary Card method of payment refers to charges made using a National Clothing charge card. Customers who made a purchase using a discount coupon are referred to as promotional customers and customers who made a purchase but did not use a discount coupon are referred to as regular customers. Because the promotional coupons were not sent to regular Pelican Stores customers, management considers the sales made to people presenting the promotional coupons as sales it would not otherwise make. Of course, Pelican also hopes that the promotional customers will continue to shop at its stores. Pelican’s management would like to use this sample data to learn about its customer base and to evaluate the promotion involving discount coupons.
Stores, a division of National Clothing, is a chain of women’s apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stores. Data collected for a sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file PelicanStores. Table 3.13 shows a portion of the data set.
The Proprietary Card method of payment refers to charges made using a National Clothing charge card. Customers who made a purchase using a discount coupon are referred to as promotional customers and customers who made a purchase but did not use a discount coupon are referred to as regular customers. Because the promotional coupons were not sent to regular Pelican Stores customers, management considers the sales made to people presenting the promotional coupons as sales it would not otherwise make. Of course, Pelican also hopes that the promotional customers will continue to shop at its stores. Pelican’s management would like to use this sample data to learn about its customer base and to evaluate the promotion involving discount coupons.
Managerial Report
Use the tabular and graphical methods of
- Percent frequency distributionsfor each of the key variables: number of items purchased, net sales, method of payment, gender, marital status, and age. (20%)
- A sorted bar chartshowing the number of customer purchases attributable to the method of payment. (15%)
- A crosstabulationof type of customer (regular or promotional) versus net sales. Comment on any similarities of differences observed. (15%)
- A scatter chartto explore the relationship between net sales and customer age. (15%)
- A chart (i.e., scatter chartwith trendline) to examine whether the relationship between net sales and age depends on the marital status of the customer. (20%)
- A side-by-side bar chartto examine the method of payment by customer type (regular or promotional). Comment on any differences you observe between the methods of payments used by the different types of customers. (15%)
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Evaluate the different types of visual representations which can be used to communicate the findings.