Starting a gluten free and nut free restaurant has been a lifelong dream of Sydney Quintero, since he realized his dietary restrictions as a teenager. Now, that Sydney has graduated with his business degree, he is pursuing his dream. He has researched geographic locations around his state and selected three different cities, Fort Alden, Central City and Roseville, as possibilities for his flagship restaurant. The market for gluten/nut free products often changes due to health awareness, current trends and general demographic changes in population. Sydney's marketing research has given him some estimates for the different locations as described in the decision table below. Alternatives Fort Alden Central City Roseville Decision Table State of Nature Fair Market 53,500 56,000 80,000 Strong Market 100,000 69,000 110,000 Step 2 of 2: What would Sydney's anticipated payoff be for the maximax strategy? Poor Market 20,000 28,000 25,000

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Starting a gluten free and nut free restaurant has been a lifelong dream of Sydney Quintero, since he realized his dietary restrictions as a teenager. Now, that Sydney has
graduated with his business degree, he is pursuing his dream. He has researched geographic locations around his state and selected three different cities, Fort Alden,
Central City and Roseville, as possibilities for his flagship restaurant. The market for gluten/nut free products often changes due to health awareness, current trends and
general demographic changes in population. Sydney's marketing research has given him some estimates for the different locations as described in the decision table
below.
Alternatives
Fort Alden
Central City
Roseville
Answer
Decision Table
Strong Market
100,000
69,000
110,000
Step 2 of 2: What would Sydney's anticipated payoff be for the maximax strategy?
State of Nature
Fair Market
53.500
56,000
80,000
Poor Market
20,000
28,000
25,000
Keypad
Keyboard Shortcuts
Tables
Transcribed Image Text:Starting a gluten free and nut free restaurant has been a lifelong dream of Sydney Quintero, since he realized his dietary restrictions as a teenager. Now, that Sydney has graduated with his business degree, he is pursuing his dream. He has researched geographic locations around his state and selected three different cities, Fort Alden, Central City and Roseville, as possibilities for his flagship restaurant. The market for gluten/nut free products often changes due to health awareness, current trends and general demographic changes in population. Sydney's marketing research has given him some estimates for the different locations as described in the decision table below. Alternatives Fort Alden Central City Roseville Answer Decision Table Strong Market 100,000 69,000 110,000 Step 2 of 2: What would Sydney's anticipated payoff be for the maximax strategy? State of Nature Fair Market 53.500 56,000 80,000 Poor Market 20,000 28,000 25,000 Keypad Keyboard Shortcuts Tables
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