Starbucks Corporation reported the following geographical segment revenues for a recent and a prior fiscal year: Recent Year Prior Year (in millions, rounded) (in millions, rounded) Americas $13,293 $11,980 EMEA* 1,217 1,295 China/Asia Pacific 2,396 1,130 Channel Development** 1,731 1,546 Other 526 497 $19,163 $16448 Total *Europe, Middle East, and Africa **Sells packaged coffee and teas globally a. Prepare a horizontal analysis of the segment data using the prior year as the base year. Round whole percents to one decimal place. b. Prepare a vertical analysis of the segment data. Round whole percents to one decimal place. c. What conclusions can be drawn from your analyses?
Starbucks Corporation reported the following geographical segment revenues for a recent and a prior fiscal year: Recent Year Prior Year (in millions, rounded) (in millions, rounded) Americas $13,293 $11,980 EMEA* 1,217 1,295 China/Asia Pacific 2,396 1,130 Channel Development** 1,731 1,546 Other 526 497 $19,163 $16448 Total *Europe, Middle East, and Africa **Sells packaged coffee and teas globally a. Prepare a horizontal analysis of the segment data using the prior year as the base year. Round whole percents to one decimal place. b. Prepare a vertical analysis of the segment data. Round whole percents to one decimal place. c. What conclusions can be drawn from your analyses?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Transcribed Image Text:Starbucks Corporation reported the following geographical segment revenues for a recent
and a prior fiscal year:
Recent Year
Prior Year
(in millions, rounded)
(in millions, rounded)
Americas
$13,293
$11,980
EMEA*
1,217
1,295
China/Asia Pacific
2,396
1,130
Channel Development**
1,731
1,546
Other
526
497
$19,163
$16448
Total
*Europe, Middle East, and Africa
**Sells packaged coffee and teas globally
a. Prepare a horizontal analysis of the segment data using the prior year as the base year.
Round whole percents to one decimal place.
b. Prepare a vertical analysis of the segment data. Round whole percents to one decimal
place.
c. What conclusions can be drawn from your analyses?
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