Staley Co. manufactures computer monitors. The following is a summary of its basic cost and revenue data: Per Unit Percent Sales price $ 530 100.00 Variable costs 337 63.58 Unit contribution margin $ 193 36.42 Assume that Staley Co. is currently selling 650 computer monitors per month and monthly fixed costs are $80,500. If an $18,500 increase in the advertising budget would increase monthly sales by $60,500, the new level of operating income (πB) for Staley Co. would be: (Do not round intermediate calculations.)
Cost-Volume-Profit Analysis
Cost Volume Profit (CVP) analysis is a cost accounting method that analyses the effect of fluctuating cost and volume on the operating profit. Also known as break-even analysis, CVP determines the break-even point for varying volumes of sales and cost structures. This information helps the managers make economic decisions on a short-term basis. CVP analysis is based on many assumptions. Sales price, variable costs, and fixed costs per unit are assumed to be constant. The analysis also assumes that all units produced are sold and costs get impacted due to changes in activities. All costs incurred by the company like administrative, manufacturing, and selling costs are identified as either fixed or variable.
Marginal Costing
Marginal cost is defined as the change in the total cost which takes place when one additional unit of a product is manufactured. The marginal cost is influenced only by the variations which generally occur in the variable costs because the fixed costs remain the same irrespective of the output produced. The concept of marginal cost is used for product pricing when the customers want the lowest possible price for a certain number of orders. There is no accounting entry for marginal cost and it is only used by the management for taking effective decisions.
Staley Co. manufactures computer monitors. The following is a summary of its basic cost and revenue data:
| Per Unit | Percent | ||||||||
| Sales price | $ | 530 | 100.00 | ||||||
| Variable costs | 337 | 63.58 | |||||||
| Unit contribution margin | $ | 193 | 36.42 | ||||||
Assume that Staley Co. is currently selling 650 computer monitors per month and monthly fixed costs are $80,500.
If an $18,500 increase in the advertising budget would increase monthly sales by $60,500, the new level of operating income (πB) for Staley Co. would be: (Do not round intermediate calculations.)
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