Southwestern University Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close to 20,000 students. The school is a dominant force in the small city, with more students during fall and spring than permanent residents. Always a football powerhouse, SWU is usually in the top 20 in college football rankings. Since the legendary Phil Flamm was hired as its head coach in 2009 (in hopes of reaching the elusive number 1 ranking), attendance at the five Saturday home games each year increased. Prior to Flamm's arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by
Southwestern University Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close to 20,000 students. The school is a dominant force in the small city, with more students during fall and spring than permanent residents. Always a football powerhouse, SWU is usually in the top 20 in college football rankings. Since the legendary Phil Flamm was hired as its head coach in 2009 (in hopes of reaching the elusive number 1 ranking), attendance at the five Saturday home games each year increased. Prior to Flamm's arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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Transcribed Image Text:2014
GAME
1
2a
3
4b
5
2015
GAME
1
2a
3
4b
5
ATTENDEES
42,500
48,200
44,200
33,900
47,800
ATTENDEES
46,900
50.100
45.900
36.300
49,900
OPPONENT
Indiana
North Texas
Texas A&M
Southern
Oklahoma
OPPONENT
LSU
Texas
South Florida
Montana
Arizona State
(a) Refers to Homecoming games.
(b) During the fourth week of each season, Stephenville hosted
a hugely popular Southwestern crafts festival. This event
brought tens of thousands of tourists to the town, especially on
weekends, and had an obvious negative impact on game
attendance.
One of Flamm's demands upon joining SWU had been a
stadium expansion, or possibly even a new stadium. With
attendance increasing, SWU administrators began to face the
issue head-on. Flamm had wanted dormitories solely for his
athletes in the stadium as an additional feature of any expansio
SWU's president, Dr. Joel Wisner, decided it was time for his
vice president of development to forecast when the existing
stadium would "max out." The expansion was, in his mind, a
given. But Wisner needed to know how long he could wait. He
also sought a revenue projection, assuming an average ticket
price of $50 in 2016 and a 5% increase each year in future prices.
Discussion Questions
1. Develop a forecasting model, justifying its selection over
other techniques, and project attendance at each home
game through 2017.
2. What revenues are to be expected in 2016 and 2017?
3. Discuss the school's options.

Transcribed Image Text:Southwestern University (SWU), a large state college in
Stephenville, Texas, enrolls close to 20,000 students. The
school is a dominant force in the small city, with more
students during fall and spring than permanent residents.
Always a football powerhouse, SWU is usually in the top
20 in college football rankings. Since the legendary Phil
Flamm was hired as its head coach in 2009 (in hopes of
reaching the elusive number 1 ranking), attendance at the
five Saturday home games each year increased. Prior to
Flamm's arrival, attendance generally averaged 25,000 to
29,000 per game. Season ticket sales bumped up by
10,000 just with the announcement of the new coach's
arrival Stephenville and SWU were ready to move to the
big time!
The immediate issue facing SWU, however, was not
NCAA ranking. It was capacity. The existing SWU
stadium, built in 1953, has seating for 54,000 fans. The
following table indicates attendance at each game for the
past 6 years.
Southwestern University Football Game
Attendance, 2010-2015 2010
GAME ATTENDEES
1
2a
3
4b
5
2011
1
GAME ATTENDEES
2a
3
4b
5
2012
I
2a
3
GAME ATTENDEES
4b
5
0
2013
34,200
39,800
38,200
26,900
35,100
I
2a
3
4b
5
36,100
40,200
39,100
25,300
36,200
35.900
46,500
43,100
27,900
GAME ATTENDEES
39.200
41,900
46,100
43,900
30,100
40,500
OPPONENT
Rice
anah Liibt Ihn Tub
Texas
Duke
Arkansas
TCU
OPPONENT
Miami
Southwestern
University
Nebraska
Ohio State
Nevada
Ohio State
OPPONENT
USC
Texas Tech
Alaska
Arizona
Baylor
OPPONENT
Arkansas
Missouri
Florida
Central Florida
LSU
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