Sony, a firm once synonymous with portable music, has ceded its market dominances to Apple because: Ot attempted to straddle the twin markets of online music retail and electronic music players, and could not capitalize on either, its technology offerings were too futuristic and out of sync with the waves of computing to appeal to customers. it failed to take advantage of opportunities presented by Moore's Law. it did not provide tracks from Sony Music artists to the Apple iTunes store. its music players contradicted the price/performance phenomenon predicted by Moore's Law.

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