Social media provides an enormous amount of data about the activities and habits of people using social platforms like Facebook and Twitter. The belief is that mining that data provides a treasure trove for those who seek to quantify and predict future human behavior. A marketer is planning a survey of Internet users in the United States to determine social media usage. The objective of the survey is to gain insight on these three items: key social media platforms used, frequency of social media usage, and demographics of key social media platform users. Complete parts (a) through (c). a. For each of the three items listed, determine whether the variables are categorical or numerical. If a variable is numerical, is it discrete or continuous? Classify the variable "key social media platforms used." The variable is categorical because the data represent categories. Classify the variable "frequency of social media usage (minutes per month)." The variable is numerical and continuous because the data represent measured quantities. Classify the variable "education level (years completed) of key social media platform users." The variable is V because the data represent

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Social media provides an enormous amount of data about the activities and habits of people using social platforms like Facebook and Twitter. The belief is that mining that data provides a treasure trove for those
who seek to quantify and predict future human behavior. A marketer is planning a survey of Internet users in the United States to determine social media usage. The objective of the survey is to gain insight on these
three items: key social media platforms used, frequency of social media usage, and demographics of key social media platform users. Complete parts (a) through (c).
......
a. For each of the three items listed, determine whether the variables are categorical or numerical. If a variable is numerical, is it discrete or continuous?
Classify the variable "key social media platforms used."
The variable is
categorical
because the data represent categories.
Classify the variable "frequency of social media usage (minutes per month)."
The variable is numerical and continuous because the data represent measured quantities.
Classify the variable "education level (years completed) of key social media platform users."
The variable is
V because the data represent
Transcribed Image Text:Social media provides an enormous amount of data about the activities and habits of people using social platforms like Facebook and Twitter. The belief is that mining that data provides a treasure trove for those who seek to quantify and predict future human behavior. A marketer is planning a survey of Internet users in the United States to determine social media usage. The objective of the survey is to gain insight on these three items: key social media platforms used, frequency of social media usage, and demographics of key social media platform users. Complete parts (a) through (c). ...... a. For each of the three items listed, determine whether the variables are categorical or numerical. If a variable is numerical, is it discrete or continuous? Classify the variable "key social media platforms used." The variable is categorical because the data represent categories. Classify the variable "frequency of social media usage (minutes per month)." The variable is numerical and continuous because the data represent measured quantities. Classify the variable "education level (years completed) of key social media platform users." The variable is V because the data represent
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