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SOC-4143-TC4 QUALITATIVE RES METHODS Discuss the key differences between focus groups and one-on-one interview techniques. Explain when focus groups may be more appropriate than interviews, and why a researcher may choose a focus group rather than conducting interviews. What type of data can be collected from focus groups that interviews cannot provide?

SOC-4143-TC4 QUALITATIVE RES METHODS Discuss the key differences between focus groups and one-on-one interview techniques. Explain when focus groups may be more appropriate than interviews, and why a researcher may choose a focus group rather than conducting interviews. What type of data can be collected from focus groups that interviews cannot provide?

Social Psychology (10th Edition)
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
Problem 1RQ1
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SOC-4143-TC4 QUALITATIVE RES METHODS

Discuss the key differences between focus groups and one-on-one interview techniques. Explain when focus groups may be more appropriate than interviews, and why a researcher may choose a focus group rather than conducting interviews. What type of data can be collected from focus groups that interviews cannot provide?

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