So, in 2003, the author states that making jobs more interesting is the big motivator that organizations should be focusing on. What is interesting to me is that very few students ever discuss "interesting work" as a motivator. I hear the contrary often, that people are unmotivated by boring work! Today, however the most common motivators from this class seem to be job security, training, and growth potential. I have seen "interesting work" mentioned only once! My question is.. if motivators have changed and, if so, why?

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