Should the researchers be concerned with nonresponse bias?
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
Problem 1RQ1
Related questions
Question
- Should the researchers be concerned with nonresponse bias?

Transcribed Image Text:Purpose: Researchers? from Taiwan are interested describing the pre-teen's motivations for using the
Internet. The researchers were also interested in gender differences.
Sample: The researchers randomly selected 10 schools in Taiwan. Then, they randomly selected one
5th grade and one 6h class from each of those schools. There were 634 surveys administered. There
were 629 completed and returned surveys.
Survey: The survey had two parts (relevant for this exercise).
• Questions asking about the amount of time they spent on the internet per week and
accessibility of computers. They also included questions about age and gender.
• The survey asked questions about motivation, where they were to rate the following
statements on a scale from 1(strongly disagree) to 5 (strongly agree).
1. I use the Internet because the content is interesting.
2. I use the Internet because it has become a habit for me.
3. I use the Internet because my parents or teachers ask me to search for information.
4. I use the Internet for killing time.
5. I use the Internet for learning new things.
6. I use the Internet because it enables me to escape loneliness and have the
company of others.
7. I use the Internet because my parents use it.
8. I use the Internet for finding subjects to talk about with my friends.
9. I use the Internet for approaching my idols (to chat with and e-mailing them, or
searching for news about idols).
10.1 use the Internet because I have nothing else to do.
Results: Sophisticated statistical analysis showed that the motivation questionnaire measured three
broad motivations: INFORMATION ACQUISITION, SOCIABILITY, and AVOIDING BOREDOM.
Below are the summary of their results:
Table 1
Table 2: Mean Ratings
Вoys
3.63
2.73
2.61
%Вoys
%Girls
Girls
Information
Sociability
Boredom
3.66
2.69
2.44
Time on Internet
< 1 hr
1-5 hrs
5-10 hrs
10+ hrs
47.5
39.5
41.2
8.6
10.7
38.7
8.9
5.0
Internet Access
Home
73.5
78.4
School
Public Library
Other
11.0
2.9
12.6
14.2
3.2
4.2
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