Shell Oil Company's motto "People, Planet and Profit" is a real-world implementation of what OSCM concept?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section14.2: Adm: The Link From Farm To Table
Problem 3C
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Shell Oil Company's motto "People, Planet and Profit" is a real-world implementation of what OSCM concept?

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