Shan Foods estimated the following demand equation for its product using data from 26 supermarkets around the country for the month of April: Q = - 10,400 - 84P + 40PX + 10.4 l + 0.40 A + 0.50 M    (4.002) (34.5)  (12.2)   (5.04)  (0.18)  (0.42) R2 = 0.67   n = 47   F = 3.78 Assume the following values for the independent variables: Q = Quantity sold per month P(in cents) = Price of the product = 1000 PX (in cents) =Price of leading competitor’s product = 1200 I(in dollars) =  Per capita income of residents = 11,000 A (in  dollars) = Monthly advertising expenditure = 20,000 M = Number of microwave ovens sold in the SMSA in which the supermarket is located = 10,000 Using this information, answer the following questions:   Compute T stats of each variable Compute elasticities for each variable. How concerned do you think this company would be about the impact of a recession on its sales? Explain. Do you think that this firm should cut its price to increase its market share? Explain. What proportion of the variation in sales is explained by the independent variables in the equations? How confident are you about this answer? Explain.

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Shan Foods estimated the following demand equation for its product using data from 26 supermarkets around the country for the month of April:

Q = - 10,400 - 84P + 40PX + 10.4 l + 0.40 A + 0.50 M

   (4.002) (34.5)  (12.2)   (5.04)  (0.18)  (0.42)

R2 = 0.67   n = 47   F = 3.78

Assume the following values for the independent variables:

Q = Quantity sold per month

P(in cents) = Price of the product = 1000

PX (in cents) =Price of leading competitor’s product = 1200

I(in dollars) =  Per capita income of residents = 11,000

A (in  dollars) = Monthly advertising expenditure = 20,000

M = Number of microwave ovens sold in the SMSA in which the supermarket is located = 10,000

Using this information, answer the following questions:

 

  1. Compute T stats of each variable
  2. Compute elasticities for each variable.
  3. How concerned do you think this company would be about the impact of a recession on its sales? Explain.
  4. Do you think that this firm should cut its price to increase its market share? Explain.
  5. What proportion of the variation in sales is explained by the independent variables in the equations? How confident are you about this answer? Explain.
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