Select the incorrect statement regarding the relationship between cost behavior and revenue. In a pure fixed cost structure, the unit selling price and unit contribution margin are equal. O A pure fixed cost structure offers higher potential rewards. O In a pure variable cost structure, operating leverage is 1 (one). A pure variable cost structure offers more security if volume expectations are not achieved. O In a pure variable cost structure, when revenue increases by $1, so do profits.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter14A: The Practice Of Revenue Management
Section: Chapter Questions
Problem 1E
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Select the incorrect statement regarding the relationship between cost
behavior and revenue.
In a pure fixed cost structure, the unit selling price and unit contribution margin are
equal.
O A pure fixed cost structure offers higher potential rewards.
In a pure variable cost structure, operating leverage is 1 (one).
A pure variable cost structure offers more security if volume expectations are not
achieved.
O In a pure variable cost structure, when revenue increases by $1, so do profits.
DE
Transcribed Image Text:3 Select the incorrect statement regarding the relationship between cost behavior and revenue. In a pure fixed cost structure, the unit selling price and unit contribution margin are equal. O A pure fixed cost structure offers higher potential rewards. In a pure variable cost structure, operating leverage is 1 (one). A pure variable cost structure offers more security if volume expectations are not achieved. O In a pure variable cost structure, when revenue increases by $1, so do profits. DE
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