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Segment size = 60 million (<15 yrs) %3D Segmentation Adoption Percentage 35% Purchase Behavior = $500 x 1 time purchase %3D Profit margin % = 10% Fixed Cost = $50M %3D Cor

Segment size = 60 million (<15 yrs) %3D Segmentation Adoption Percentage 35% Purchase Behavior = $500 x 1 time purchase %3D Profit margin % = 10% Fixed Cost = $50M %3D Cor

Essentials Of Investments
Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
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Profitable Segments Segment size = 60 million (<15 yrs) Segmentation Adoption Percentage 35% Purchase Behavior = $500 x 1 time purchase %3D Profit margin % = 10% • Fixed Cost = $50M Conatoik AuStut Is this segment profitable?
Transcribed Image Text:Profitable Segments Segment size = 60 million (<15 yrs) Segmentation Adoption Percentage 35% Purchase Behavior = $500 x 1 time purchase %3D Profit margin % = 10% • Fixed Cost = $50M Conatoik AuStut Is this segment profitable?
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