Schultz and colleagues (2007) found that telling people they used less energy than their neighbor caused them to subsequently increase their energy usage. This is an example of the ______ of social norms • Affect heuristic • Ambiguity (uncertainty) aversion O Disposition effect • Boomerang effect
Schultz and colleagues (2007) found that telling people they used less energy than their neighbor caused them to subsequently increase their energy usage. This is an example of the ______ of social norms • Affect heuristic • Ambiguity (uncertainty) aversion O Disposition effect • Boomerang effect
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
Problem 1RQ1
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Question
Schultz and colleagues (2007) found that telling people they used less energy than their neighbor caused them to subsequently increase their energy usage. This is an example of the ______ of social norms
• Affect heuristic
• Ambiguity (uncertainty) aversion
O Disposition effect
• Boomerang effect
Expert Solution
Step 1: Defining the boomerang effect
The boomerang effect is a phenomena whereby persons who are currently engaging in a desirable behaviour become less likely to do so after being exposed to information suggesting that the behaviour is less prevalent or less significant than they anticipated. People may feel like they are already contributing enough or that their actions are being scrutinised, which can lead to this.
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