Schneider Electric manufactures power distribution equipment for commercial customers, such as hospitals and manufacturers. Activity-based costing was used to determine customer profitability. Customer service activities were assigned to individual customers, using the following assumed customer service activities, activity base, and activity rate: Customer Service Activity Activity Base Activity Rate Bid preparation Number of bid requests $400 per request Shipment Number of shipments $80 per shipment Support standard items Number of standard items ordered $25 per standard item Support nonstandard items Number of nonstandard items ordered $150 per nonstandard item   Assume that the company had the following gross profit information for three representative customers: Income Statement Item Customer 1 Customer 2 Customer 3 Revenue $120,000 $200,000 $160,000 Cost of goods sold 76,800 110,000 83,200 Gross profit 43,200 90,000 76,800 Gross profit as a % of sales 36% 45% 48%   The administrative records indicated that the activity-base usage quantities for each customer were as follows: Activity Base Customer 1 Customer 2 Customer 3 Number of bid requests 18 34 51 Number of shipments 30 60 48 Number of standard items ordered 15 30 50 Number of nonstandard items ordered 5 70 80   Prepare a customer profitability report dated for the year ended December 31, 2020, showing  the income from operations after customer service activities. the gross profit as a percent of sales. the income from operations after customer service activities as a percent of sales. Prepare the report with a column for each customer. Round percentages to the nearest whole percent.

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Chapter1: Financial Statements And Business Decisions
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  1. Schneider Electric manufactures power distribution equipment for commercial customers, such as hospitals and manufacturers. Activity-based costing was used to determine customer profitability. Customer service activities were assigned to individual customers, using the following assumed customer service activities, activity base, and activity rate:

Customer Service Activity

Activity Base

Activity Rate

Bid preparation

Number of bid requests

$400 per request

Shipment

Number of shipments

$80 per shipment

Support standard items

Number of standard items ordered

$25 per standard item

Support nonstandard items

Number of nonstandard items ordered

$150 per nonstandard item

 

Assume that the company had the following gross profit information for three representative customers:

Income Statement Item

Customer 1

Customer 2

Customer 3

Revenue

$120,000

$200,000

$160,000

Cost of goods sold

76,800

110,000

83,200

Gross profit

43,200

90,000

76,800

Gross profit as a % of sales

36%

45%

48%

 

The administrative records indicated that the activity-base usage quantities for each customer were as follows:

Activity Base

Customer 1

Customer 2

Customer 3

Number of bid requests

18

34

51

Number of shipments

30

60

48

Number of standard items ordered

15

30

50

Number of nonstandard items ordered

5

70

80

 

  1. Prepare a customer profitability report dated for the year ended December 31, 2020, showing 
    1. the income from operations after customer service activities.
    2. the gross profit as a percent of sales.
    3. the income from operations after customer service activities as a percent of sales. Prepare the report with a column for each customer. Round percentages to the nearest whole percent.
Expert Solution
Step 1
Schneider Electric            
Customer Profitability Report            
For the Year Ended December 31, 20Y8            
  Customer 1 Customer 2 Customer 3            
Revenues  $      1,20,000  $      2,00,000  $      1,60,000            
Cost of goods sold  $          76,800  $      1,10,000  $          83,200            
Gross profit  $          43,200  $          90,000  $          76,800            
Customer service activities:                  
Bid preparation ($400*Number of bid requests)  $            5,600  $          15,200  $          22,000            
Shipment ($80* Number of shipments)  $            2,400  $            4,800  $            3,840            
Support standard items ($25*number of standard items ordered)  $               375  $               750  $            1,250            
Support nonstandard items ($150*number of nonstandard items ordered)  $               750  $          10,500  $          12,000            
Total customer service activities  $            9,125  $          31,250  $          39,090            
Income from operations after customer service activities  $         34,075  $         58,750  $         37,710            
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