Sandra is conducting market research on the public's perception of a new advertising campaign.  As part of the study, a poll will be given out to a number of randomly selected adults living in the tri-state area. The proportion of those in the sample who respond favorable to the advertising campaign will be used to estimate the true population proportion of all adults in the tri-state area who respond favorably. Sandra wants to report a margin of error of no more than 0.02 in her results at the 95% confidence level. What is the minimum sample size Sandra much use to ensure her desire margin of error?

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Sandra is conducting market research on the public's perception of a new advertising campaign.  As part of the study, a poll will be given out to a number of randomly selected adults living in the tri-state area. The proportion of those in the sample who respond favorable to the advertising campaign will be used to estimate the true population proportion of all adults in the tri-state area who respond favorably. Sandra wants to report a margin of error of no more than 0.02 in her results at the 95% confidence level. What is the minimum sample size Sandra much use to ensure her desire margin of error?

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