Ross is an owner of a donut shop and is subjected to a perfectly competitive market. When the news about health risks brought by sugar consumption went viral, there was a decrease in demand for donuts. As a result, the market price for donuts fell. Ross observed that the new market price for donut is below his minimum AVC. Which of the following statements is true?

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter5: Investment Decisions: Look Ahead And Reason Back
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Ross is an owner of a donut shop and is subjected to a perfectly competitive market. When the news about
health risks brought by sugar consumption went viral, there was a decrease in demand for donuts. As a result,
the market price for donuts fell. Ross observed that the new market price for donut is below his minimum AVC.
Which of the following statements is true?
Ross should continue his operations while making an economic loss.
Ross is experiencing an Economic Profit of zero after the price decrease.
O Ross should shut down his operations since he cannot pay his fixed and variable costs.
Ross should immediately leave the market.
Ross can increase his prices so he can cover up his costs.
Transcribed Image Text:Ross is an owner of a donut shop and is subjected to a perfectly competitive market. When the news about health risks brought by sugar consumption went viral, there was a decrease in demand for donuts. As a result, the market price for donuts fell. Ross observed that the new market price for donut is below his minimum AVC. Which of the following statements is true? Ross should continue his operations while making an economic loss. Ross is experiencing an Economic Profit of zero after the price decrease. O Ross should shut down his operations since he cannot pay his fixed and variable costs. Ross should immediately leave the market. Ross can increase his prices so he can cover up his costs.
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