Rob is considering a new marketing campaign to promote his new widgets. He currently buys his widgets for $40 and sells them for $100. His most recent sales for 2022 were 50,000 widgets. I he campaign is expensive and advertising and other costs of promotion will be $500,000; however, he believes the campaign will increase sales by 10% over his 2022 sales. Rob wonders if this campaign is a good investment and wants to calculate the return on his $500,000 marketing campaign. Using the space below, demonstrate how an ROl calculation could help Rob make the best decision.
Rob is considering a new marketing campaign to promote his new widgets. He currently buys his widgets for $40 and sells them for $100. His most recent sales for 2022 were 50,000 widgets. I he campaign is expensive and advertising and other costs of promotion will be $500,000; however, he believes the campaign will increase sales by 10% over his 2022 sales. Rob wonders if this campaign is a good investment and wants to calculate the return on his $500,000 marketing campaign. Using the space below, demonstrate how an ROl calculation could help Rob make the best decision.
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
Related questions
Question
Rob is considering a new marketing campaign to promote his new widgets. He currently buys his widgets for $40 and sells them for $100. His most recent sales for 2022 were 50,000 widgets. I he campaign is expensive and advertising and other costs of promotion will be $500,000; however, he believes the campaign will increase sales by 10% over his 2022 sales. Rob wonders if this campaign is a good investment and wants to calculate the return on his $500,000 marketing campaign. Using the space below, demonstrate how an ROl calculation could help Rob make the best decision.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 4 steps with 5 images
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, economics and related others by exploring similar questions and additional content below.Recommended textbooks for you
Principles of Economics (12th Edition)
Economics
ISBN:
9780134078779
Author:
Karl E. Case, Ray C. Fair, Sharon E. Oster
Publisher:
PEARSON
Engineering Economy (17th Edition)
Economics
ISBN:
9780134870069
Author:
William G. Sullivan, Elin M. Wicks, C. Patrick Koelling
Publisher:
PEARSON
Principles of Economics (12th Edition)
Economics
ISBN:
9780134078779
Author:
Karl E. Case, Ray C. Fair, Sharon E. Oster
Publisher:
PEARSON
Engineering Economy (17th Edition)
Economics
ISBN:
9780134870069
Author:
William G. Sullivan, Elin M. Wicks, C. Patrick Koelling
Publisher:
PEARSON
Principles of Economics (MindTap Course List)
Economics
ISBN:
9781305585126
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning
Managerial Economics: A Problem Solving Approach
Economics
ISBN:
9781337106665
Author:
Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:
Cengage Learning
Managerial Economics & Business Strategy (Mcgraw-…
Economics
ISBN:
9781259290619
Author:
Michael Baye, Jeff Prince
Publisher:
McGraw-Hill Education