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rity as g: soc elebri

rity as g: soc elebri

MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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(c) Companies in a modern telecommunications industry attempt to influence sales by advertising on social media and on billboards around the country. To boost their marketing campaigns, these companies sometimes use an A-list celebrity, or a B-list celebrity as the spokesperson for the company. A regression relationship for sales (in '000,000s) is created using: social media advertising costs (X1 in *000s of $), number of billboards (X2), and the presence of a celebrity (X3 and X4). The following regression results were obtained: Variable Coefficient Intercept 0.275 XI 0.45 X2 0.512 X3 = 1 if a Tier-1 celebrity is used = 0 otherwise 0.75 X4 = 1 if a Tier-2 celebrity is used = 0 otherwise 0.63 (i) Predict the sales value when $200,000 is spent on social media advertising, 6 billboards are used, and an A-list celebrity is used in the marketing campaign. (ii) Determine the maximum that the company should pay for a B-list celebrity.
Transcribed Image Text:(c) Companies in a modern telecommunications industry attempt to influence sales by advertising on social media and on billboards around the country. To boost their marketing campaigns, these companies sometimes use an A-list celebrity, or a B-list celebrity as the spokesperson for the company. A regression relationship for sales (in '000,000s) is created using: social media advertising costs (X1 in *000s of $), number of billboards (X2), and the presence of a celebrity (X3 and X4). The following regression results were obtained: Variable Coefficient Intercept 0.275 XI 0.45 X2 0.512 X3 = 1 if a Tier-1 celebrity is used = 0 otherwise 0.75 X4 = 1 if a Tier-2 celebrity is used = 0 otherwise 0.63 (i) Predict the sales value when $200,000 is spent on social media advertising, 6 billboards are used, and an A-list celebrity is used in the marketing campaign. (ii) Determine the maximum that the company should pay for a B-list celebrity.
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