Rice is what you’ll probably end up with these days if your local McDonald's is in Indonesia. With the collapse of the Indonesian currency, the rupiah, in 1998, potatoes...have quintupled in price. That means rice is turning with an increasing frequency as an alternative to the french fry.... It's not hard to fathom why fries are an endangered menu item says Jack Greenberg, CEO of McDonald's: “No one can afford them." Source: Reprinted from December 14, 1998 issue of Business Week, by special permission, copyright © 1998 by The McGraw-Hill Companies, Inc.

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