Answered: Revenue Breakdown by Region (in US$…

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

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Question

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What was the ROI of the Nike/Kaepernick campaign?

Transcribed Image Text:EXHIBIT 1: NIKE REVENUES, 2016–2018 Revenue Breakdown by Region (in US$ millions) % Change2) FY 2016() $14,764 $7,568 $3,785 $4,317 $73 $30,507 % Changee) 3.1% FY 2018 $14,855 $9,242 $5,134 $5,166 $88 $34,485 FY 2017(1) $15,216 $7,970 $4,237 $4,737 $73 $32,233 North America (2.4%) 16.0% 21.2% Europe, Middle East, and Africa 5.3% Greater China 11.9% 9.1% 20.5% Asia-Pacific and Latin America 9.7% Global Brand Divisions3) 0.0% Total Nike Brand 7.0% 5.7%

EXHIBIT 2: NIKE MARKETING EXPENDITURES, 2016–2018
Total Selling and Administrative Expenses
(in US$ millions)
Demand Creation Expense"
Operating Overhead Expense
Total Selling and Administrative
Expense
% Change
% Change
2%
FY 2017
$3,341
$7,222
$10,563
FY 2016
$3,278
$7,191
$10,469
FY 2018
$3,577
$7,934
$11,511
7%
10%
0%
9%
1%

Expert Solution

Introduction

Return on investment (ROI) helps management and stakeholders to analyze the returns or gain from different source of investments and select an effective investment option which provide higher return as compared to other investing options.