Research suggests that motivation stems from four fundamental drives. Describe them
Research suggests that motivation stems from four fundamental drives. Describe them

Research correctly suggests that four drives play an essential role in the motivation theory. And they are
- Acquire and Achieve
- Bond and Belong
- Challenged and Comprehend
- Define and defend
Leaders are required to enthuse all these four driving forces in their employees , so that they can perform in a better way
1. ACHIEVE AND ACQUIRE
The company's reward system plays a very significant in fulfilling this motivation criteria. This clearly differentiates between the best and average and low performers. Reward is totally based on the performance of an individual. Best employees are also promoted in the organisation.
- BOND AND BELONG
An organization's culture plays a vital role in achieving this. This one embraces teamwork and also encourages friendship and bonding among the employees. It helps them to value collaboration efforts. This focuses on the Employee First culture.
- CHALLENGE AND COMPREHEND
Job and Organizational structure helps in fulfilling this role. Organizational structures are provided with growth opportunities. Learning offers new skills and knowledge.
- DRIVE AND DEFEND
Employee feeling and attachment play a very significant role in the organization. It depends on the Vision/Reputation and also depends on the Performance Management system. The company should be fair and ethical etc.
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