Required information [The following information applies to the questions displayed below.] Data for Hermann Corporation are shown below: Percent of Per Unit Sales $ 125 Selling price Variable expenses 100% 64 80 Contribution margin $ 45 36% Fixed expenses are $85,000 per month and the company is selling 2,700 units per month. Required: 1-a. How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $9,000, the monthly sales volume increases by 100 units, and the total monthly sales increase by $12,500? 1-b. Should the advertising budget be increased?

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
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### Required Information

[The following information applies to the questions displayed below.]

#### Data for Hermann Corporation

<table>
  <tr>
    <th></th>
    <th>Per Unit</th>
    <th>Percent of Sales</th>
  </tr>
  <tr>
    <td>Selling Price</td>
    <td>$125</td>
    <td>100%</td>
  </tr>
  <tr>
    <td>Variable Expenses</td>
    <td>$80</td>
    <td>64%</td>
  </tr>
  <tr>
    <td>Contribution Margin</td>
    <td>$45</td>
    <td>36%</td>
  </tr>
</table>

Fixed expenses are $85,000 per month and the company is selling 2,700 units per month.

### Required:

#### 1-a.
How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $9,000, the monthly sales volume increases by 100 units, and the total monthly sales increase by $12,500?

#### 1-b.
Should the advertising budget be increased?

### Instructions
Complete this question by entering your answers in the tabs below.

- **Requirement 1A**: 
  - Enter how much net operating income will increase (decrease) per month.
  - Consider the increased advertising budget of $9,000, the increase in monthly sales volume by 100 units, and the total monthly sales increase by $12,500.
  - Note: Do not round intermediate calculations.

- **Requirement 1B**: 
  - Determine whether the advertising budget should be increased.

#### Interface for Answer Input:
- Net operating income [Text Box] by [Text Box]
- Navigation buttons: `Req 1A` and `Req 1B`
Transcribed Image Text:### Required Information [The following information applies to the questions displayed below.] #### Data for Hermann Corporation <table> <tr> <th></th> <th>Per Unit</th> <th>Percent of Sales</th> </tr> <tr> <td>Selling Price</td> <td>$125</td> <td>100%</td> </tr> <tr> <td>Variable Expenses</td> <td>$80</td> <td>64%</td> </tr> <tr> <td>Contribution Margin</td> <td>$45</td> <td>36%</td> </tr> </table> Fixed expenses are $85,000 per month and the company is selling 2,700 units per month. ### Required: #### 1-a. How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $9,000, the monthly sales volume increases by 100 units, and the total monthly sales increase by $12,500? #### 1-b. Should the advertising budget be increased? ### Instructions Complete this question by entering your answers in the tabs below. - **Requirement 1A**: - Enter how much net operating income will increase (decrease) per month. - Consider the increased advertising budget of $9,000, the increase in monthly sales volume by 100 units, and the total monthly sales increase by $12,500. - Note: Do not round intermediate calculations. - **Requirement 1B**: - Determine whether the advertising budget should be increased. #### Interface for Answer Input: - Net operating income [Text Box] by [Text Box] - Navigation buttons: `Req 1A` and `Req 1B`
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