Regular Coffee Cappuccino Coffee Eiskaffee Vienna Beverages sold 350 100 150 75 Price per beverage $2.00 $3.00 $4.00 $5.00 Material ($) $0.50 $0.75 $1.25 $1.50 Regular Coffee Cappuccino Coffee Eiskaffee Vienna Beverages sold 350 100 150 75 Price per beverage $2.00 $3.00 $4.00 $5.00 Material ($) $0.50 $0.75 $1.25 $1.50

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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The Morning Brew Coffee Shop sells Regular, Cappuccino,
and Vienna blends of coffee. The shop’s current daily labor
cost is $320, the equipment cost is $125, and the overhead
cost is $225. Daily demands, along with selling price and ma-
terial costs per beverage, are given below.Harald Luckerbauer, the manager at Morning Brew Cof-
fee Shop, would like to understand how adding Eiskaffee (a
German coffee beverage of chilled coffee, milk, sweetener,
and vanilla ice cream) will alter the shop’s productivity. His
market research shows that Eiskaffee will bring in new cus-
tomers and not cannibalize current demand. Assuming that
the new equipment is purchased before Eiskaffee is added to
the menu, Harald has developed new average daily demand
and cost projections. The new equipment cost is $200, and
the overhead cost is $350. Modified daily demands, as well
as selling price and material costs per beverage for the new
product line, are given below.

a. Calculate the change in labor and multifactor productivity
if Eiskaffee is added to the menu.
b. If everything else remains unchanged, how many units of
Eiskaffee would have to be sold to ensure that the multi-
factor productivity increases from its current level?

Regular
Coffee Cappuccino Coffee Eiskaffee
Vienna
Beverages sold
350
100
150
75
Price per beverage
$2.00
$3.00
$4.00
$5.00
Material ($)
$0.50
$0.75
$1.25
$1.50
Transcribed Image Text:Regular Coffee Cappuccino Coffee Eiskaffee Vienna Beverages sold 350 100 150 75 Price per beverage $2.00 $3.00 $4.00 $5.00 Material ($) $0.50 $0.75 $1.25 $1.50
Regular
Coffee Cappuccino Coffee Eiskaffee
Vienna
Beverages sold
350
100
150
75
Price per beverage
$2.00
$3.00
$4.00
$5.00
Material ($)
$0.50
$0.75
$1.25
$1.50
Transcribed Image Text:Regular Coffee Cappuccino Coffee Eiskaffee Vienna Beverages sold 350 100 150 75 Price per beverage $2.00 $3.00 $4.00 $5.00 Material ($) $0.50 $0.75 $1.25 $1.50
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