Recently, an Internet service provider (ISP) in the UK implemented a “no-strings US-style flat-rateplan” whereby its commercial subscribers can send and receive unlimited volume (measured ingigabytes) up to a cap of 10,000 gigabytes (per month) via their broadband Internet service for aflat monthly fee of £399.99. Under the old “metered plan,” Alistair Willoughby Cook sent andreceived a grand total of 3,500 gigabytes over their broadband connection and paid £399.99 inusage fees in a typical 30-day month.If all customers are exactly like Alistair, what is the impact of the flat-rate plan on consumerwelfare and the company’s profits? Explain.
Recently, an Internet service provider (ISP) in the UK implemented a “no-strings US-style flat-rateplan” whereby its commercial subscribers can send and receive unlimited volume (measured ingigabytes) up to a cap of 10,000 gigabytes (per month) via their broadband Internet service for aflat monthly fee of £399.99. Under the old “metered plan,” Alistair Willoughby Cook sent andreceived a grand total of 3,500 gigabytes over their broadband connection and paid £399.99 inusage fees in a typical 30-day month.If all customers are exactly like Alistair, what is the impact of the flat-rate plan on consumerwelfare and the company’s profits? Explain.
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Recently, an Internet service provider (ISP) in the UK implemented a “no-strings US-style flat-rateplan” whereby its commercial subscribers can send and receive unlimited volume (measured ingigabytes) up to a cap of 10,000 gigabytes (per month) via their broadband Internet service for aflat monthly fee of £399.99. Under the old “metered plan,” Alistair Willoughby Cook sent andreceived a grand total of 3,500 gigabytes over their broadband connection and paid £399.99 inusage fees in a typical 30-day month.If all customers are exactly like Alistair, what is the impact of the flat-rate plan on consumerwelfare and the company’s profits? Explain.
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